Karin Pavlovic, Principal of Pavlovic Strategy Consulting LLC, is an experienced
Market Research Consultant conducting market research since 1997.


Her experience includes designing, overseeing, and analyzing both qualitative and quantitative studies, domestic and international, providing solutions in the
healthcare, pharmaceutical, technology, education, consumer, non-profit, and financial sectors:

  • Advertising Studies
  • Awareness, Trial, Usage Studies (ATUs)
  • Branding
  • Concept/Product/Message Testing
  • Consumer TV and Print Advertising Testing
  • Customer Satisfaction
  • Demand Studies
  • DTC Evaluation
  • Expert Interviews
  • Market Landscape/Customer Profiling
  • Market Needs/GAP Analysis
  • Online Focus Group/Bulletin Boards
  • Patient Flow
  • Positioning Studies
  • Pricing
  • Sales Aid Testing
  • Sales Force Assessment
  • Tracking Studies
  • Usability Studies
Karin has directed hundreds of qualitative and quantitative marketing research projects and conducted over 1000 one-on-one interviews and focus groups with a wide range of respondents (e.g. physicians, payers, nurses, patients, consumers, employees, business-to-business, and Key Opinion Leaders).

Karin Pavlovic received her M.S. in Consumer Marketing from the University of Illinois at Urbana-Champaign, where her international and cross-cultural market research focused on social psychological factors and visual cues in consumer choice.

Karin Pavlovic, Principal and Owner